From Zero to
Birmingham's
Most Visible
Housing Provider.

Viral content that put them on the map

We launched Community Supportive Housing's entire digital presence from scratch with a TikTok-first video strategy — the first time any supported housing provider in Birmingham had done this. The content was built to speak directly to the audience, creating genuine curiosity in a sector that had only ever relied on word-of-mouth referrals.

The campaign delivered significant video views and measurable brand awareness. Views became profile visits, visits became DM enquiries, and enquiries turned into real follow-up conversations — directly increasing tenant inflows into their properties.

Precision targeting that generated real leads

With brand recognition established, we moved into structured lead generation via Meta paid advertising. Using precision audience targeting, we reached the exact decision-makers and referral networks relevant to supported housing — local authorities, social workers, and housing networks across Birmingham.

The campaigns delivered qualified leads from a highly specific audience, proving that supported housing — traditionally 100% word-of-mouth — could generate measurable, trackable demand through paid digital channels.

Long-term visibility that compounds over time

Alongside paid campaigns, we built a sustainable organic foundation through SEO. Optimising Community Supportive Housing's web presence for relevant local and sector-specific search terms meant that their visibility grew beyond paid budgets — making them discoverable to landlords, referral partners, and prospective tenants actively searching for supported housing in Birmingham.